Your Partner for Success on Amazon Japan JPN

Driving sustainable growth with 10+ years of local Amazon Japan Expertise

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Partners
Trusted by
Our Strengths
Why Work With Picaro?
Stay Ahead of Amazon Japan’s Shifts
Leverage Global Insights
Performance-Driven Advertising
Confident Market Entry
Performance Example
Our Track Record
Skincare Category
Growth rate
500%
Initial monthly sales
¥40M/month
After two years
¥200M/month
Healthcare Category
Growth rate
250%
Initial monthly sales
¥40M/month
After two years
¥100M/month
Supplement Category
Growth rate
200%
Initial monthly sales
¥75M/month
After two years
¥150M/month
Food Category
Achieved in the first month
¥120M/month
こんな課題にお力になれます！
How We Help You Succeed
SEO-Optimized Listings
Direct Technical Support
Strategic Sales Analysis
Smarter Advertising
Customer Care
Campaign Optimization
海外Amazonアカウント運用代行
Service Offerings
Listing Creation
  • Deep keyword and competitor research within your category.
  • Organically rank for high-converting keywords over time.
  • Curated keyword selection for maximum impact.
  • Boost visibility so your customers can easily find (and buy) your product.
Design
  • Top sellers don’t rely on average visuals.
  • Our design team creates conversion-driven images and A+ content.
  • Smart design + SEO integration = more visibility, more sales.
Store Design
  • Move beyond templates with custom brand stores.
  • Showcase your full catalog, build trust, and increase loyalty.
Advertising Management
  • Build and manage PPC campaigns that drive results without overspending.
  • Identify winning keywords and outpace competitors.
  • Manage Amazon DSP for display, video, and audio ads on and off Amazon.
  • Use Amazon’s audience insights to deliver smarter ads and higher ROI.
Inventory Management
  • FBA shipment creation and monitoring.
  • Proactive inventory alerts to avoid stockouts.
Account Health 
Monitoring
  • Case handling and escalation.
  • Account health checks and issue prevention.
  • Manage negative reviews and unauthorized resellers.
Customer Service
  • Handle returns, refunds, product inquiries, and exchanges.
  • Manage warranty claims to maintain buyer trust.
Optional Services
  • 1P & 3P Revenue Recovery.
  • Influencer marketing campaigns.
  • A/B testing for listings, creatives, and ads.
Note: Product listing is available for Sellers only, not for Vendors.
Amazon運用を“売上に直結する仕組み”へ
Our Services
Account Management
Account Health Monitoring
Track performance metrics, prevent policy violations, and manage negative reviews.
Case Handling
Resolve account issues quickly with direct support and expert escalation.
Inventory Management
FBA shipment creation, inventory alerts, and stock optimization to avoid lost sales.
Customer Service
Manage returns, refunds, inquiries, exchanges, and warranty claims to build trust with Japanese customers.
Ads Management
PPC Campaigns
Strategically built and optimized to deliver the best ROI while controlling costs.
DSP Campaigns
Display, video, and audio ads managed both on and off Amazon to expand reach.
Keyword Research & Targeting
Identify high-performing keywords and outsmart competitors.
Campaign Optimization
Continuous monitoring and adjustment to increase ad effectiveness.
Performance Reporting
Data-driven insights to guide your strategy and maximize sales.
Additional Services
収益改善や認知拡大を目的とした、専門性の高いオプションサービスもご提供しています。
Virtual Assistant Service
Streamline Your Amazon Operations with Expert Support
1P / 3P Revenue Recovery
Recover Lost Revenue and Boost Your Profitability
Influencer Marketing
Amplify Your Brand and Drive Sales with Influencers
Management Team
Hidenori Shimodaira
CEO
Hidenori Shimodaira
Hidenori Shimodaira

After serving for 10 years (2008–2018) as Category Manager for Electronics, PC, and Sports & Outdoors at Amazon Japan, he became Country Manager for NetEase Kaola (China cross-border e-commerce) in 2018.

In 2019, he founded Picaro Inc. to support leading Japanese brands in expanding their Amazon business both domestically and globally.

He has also served as Japan Lead at Berlin Brands Group, lecturer for JETRO’s U.S. Amazon Japan Store program, and advisor to multiple Amazon-related companies, including Forest Inc. and Fast Trade Inc.

トミー　キム
Head of Global Selling & Partnerships
Tommy Kim
Tommy Kim

Tommy leads Global Selling & Partnerships at Picaro, his team helps U.S. and EU-based brands successfully enter and scale on Amazon Japan.

From localized market entry strategies and SEO-driven listing optimization to ad scaling and external traffic integration, we empower international brands to thrive in Japan’s unique eCommerce landscape.
‍
Alongside brand support, he also heads Partnerships at Picaro, working with global eCommerce SaaS companies and solution providers to expand into Japan, enabling seamless market entry and sustainable growth.

Unlock Growth on Amazon Japan
We’ll review your situation and tailor the right strategy.
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Services

Amazon Account Management

  • Amazon Marketing Cloud
  • Amazon PPC Management
  • Amazon Demand Side Platform (DSP)
  • Amazon Listing Optimization

External Traffic Management

  • Amazon Influencer Marketing
  • Google Ads Management
  • Customer Insight Survey

SaaS (Software as a Service)

  • Picaro.AI
  • Refund.Picaro

Logistics (Exporting to Japan)

  • Importer of Record
  • Warehouse

Accelerate Your Amazon Growth with A Better Partner

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Blog
Tips for Selling on Amazon Japan
June 14, 2022

Tips for Selling on Amazon Japan

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About
Hidenori Shimodaira
Hidenori Shimodaira
CEO
Picaro, Inc

CEO's Bio

2018 June
Picaro, Inc (Founder & CEO)

Mr. Shimodaira established Picaro, Inc, where he has actively supported the development of international business opportunities for Japanese manufacturers on the Amazon Global platform. There he has supported the overseas expansion of several Japanese companies, including publicly listed companies, to Amazon in the US and EU through FBA and cross-border e-commerce.

2017-2018
NetEase Koala (Senior Director and Japan Country Manager)

At NetEast Koala, a Chinese cross-border e-commerce company, Mr. Shimodaira served as Senior Director and Representative for their Japanese subsidiary. He was actively engaged in supporting the expansion of Japanese manufacturers in China, generating a GMV of approximately 200 billion JPY in 2017. The company was acquired by Alibaba for 200 billion JPY in September of 2019.

2007-2017
Amazon Japan (General Manager, Product Strategy Department)

For 10 years, Mr. Shimodaira managed the Vendor Management Team in the Amazon Japan Product Strategy Department, where he was instrumental in increasing the sales of leading manufacturers in the consumer electronics sector. He also performed consulting services focusing on improving their performance. In addition, he launched the PC Division, promoted the import and sale of foreign goods, developed site merchandising services (catalog enhancement), and introduced sponsored product advertising.

From 2015, as the General Manager of the Sports & Outdoor Division, he was involved in the planning and proposal of brand consulting services (sales expansion, advertising management services) and service launches in Japan. He also headed personnel training.